Bài giảng Chiến lược cấp kinh doanh trình bày về lợi thế cạnh tranh; chiến lược cạnh tranh và các yếu tố nền tảng; các chiến lược cấp kinh doanh; chiến lược giá trên phạm vi rộng; chiến lược tập trung cho phần thị trường thích hợp; chiến lược phản ứng nhanh.

 30 p cdxd2 12/04/2016 365 3 Download

Bài giảng Môi trường nội bộ: Những nguồn lực, các khả năng, và các năng lực cốt lõi có nội dung trình bày về lợi thế cạnh tranh, kết cục của phân tích môi trường bên ngoài, bối cảnh của phân tích nội bộ, tạo ra lợi thế cạnh tranh,... Mời các bạn cùng tham khảo.

 18 p cdxd2 12/04/2016 309 3 Download

Bài giảng Quản trị công - Chapter 4: Public management in flux (Reforms). Learning objectives of this chapter include: To be aware of the objectives of the first generation of public sector reforms, to be aware of the results of the first generation of public sector reforms, to be aware of unresolved problems of the first generation of public sector reforms, to understand differences in public sector reform trajectories of OECD...

 12 p cdxd2 12/04/2016 251 2 Download

Chapter 8 - Quality management. In this chapter, students will be able to: To be aware of the differences of quality management in the public and private sectors, to understand the key issues associated with quality measurement in the public sector, to be aware of the major quality assessment instruments used in the public sector, to understand the key obstacles to and success factors in quality improvement in the public sector, to understand...

 26 p cdxd2 12/04/2016 277 2 Download

Bài giảng Quản trị công - Chapter 2 presents the changing context of public policy. Learning objectives of this chapter include: to be aware of recent changes in the context of public policy, to understand the major paradigm shifts in the public policy making in recent decades, to understand the changing role of politics in the public policy.

 22 p cdxd2 12/04/2016 260 2 Download

Chapter 1 introduction to public management and governance. Learning objectives of this chapter include: To be aware of the different meanings of "public", to understand the main differences between public management and public governance, to understand the motives for studying public management and public governance.

 15 p cdxd2 12/04/2016 340 2 Download

Bài giảng Quản trị công - Chapter 3 presents the public policy and public analysis. After studying this chapter you will be able to: Understanding the definition of public policy, understanding the steps of public analysis.

 16 p cdxd2 12/04/2016 273 2 Download

Chapter 5 - Strategic management in public sector organizations public sector organizations. Learning objectives of this chapter: To understand what "strategy", and "strategic management" mean in a public sector context; to be able to prepare a corporate strategy and business plan for their service or organization; to understand the difference between strategic management and strategic planning;...

 23 p cdxd2 12/04/2016 255 2 Download

Chapter 6 - Financial management. Learning objectives of this chapter: To be aware of changes in governmental financial management systems and to understand their underlying conceptual models; to understand the context and content of each of the models discussed; to understand how each of the models is supported by its underlying disciplines.

 21 p cdxd2 12/04/2016 262 2 Download

Chapter 7 - Performance mearsurement and management. Learning objectives in chapter: To be aware of the evolution of performance measurement and management in the public sector, to understand the key concepts in performance measurement, to understand the key concepts in performance management, to understand the main lessons learned in performance management, to be able to identify the main traps in performance management.

 21 p cdxd2 12/04/2016 221 2 Download

Chapter 9 - Governance and government: Networking with external stakeholders. Learning objectives in chapter: To understand the key concepts of public governance, to be aware of how the role of governments is changing from policy making towards policy moderating, to be able to identify important stakeholders in public governance, to understand networks as a specific mode of public governance.

 25 p cdxd2 12/04/2016 240 2 Download

Nối tiếp phần 1 cuốn "Bài giảng Quản trị công nghệ (hệ Đại học chính quy)" mời các bạn cùng tìm hiểu phần 2 để nắm bắt một số vấn đề cơ bản về lựa chọn và đổi mới công nghệ; chuyển giao công nghệ. Hy vọng tài liệu là nguồn thông tin hữu ích cho quá trình học tập và nghiên cứu của các bạn.

 63 p cdxd2 12/04/2016 287 3 Download