Lecture Management: A practical introduction (6/e): Chapter 6 - Kinicki, Williams

Chapter 6 - Strategic management: How exceptional managers realize a grand design. In this chapter, we will address the following questions: Am I really managing if I don’t have a strategy? What’s the five-step recipe for the strategic- management process? How can competitive intelligence, SWOT, and forecasting help me establish my strategy? How can competitive intelligence, SWOT, and forecasting help me establish my strategy?

Từ khóa: Lecture Management, Management theory, Strategic management, The environment of management, Strategic planning, Effective strategy